Everyone has to start somewhere. When you’re a small business owner, you end up wearing many hats. You end up being your own accountant, salesman, inventory clerk and marketer. Part of being your own marketer means that you have to create a website. Building your own website is a challenge in itself, there’s an added challenge of optimizing your website for search engines. Many small business owners use Wix to build their website, which can be a great choice for anyone looking to get started without breaking the bank. In addition to your website, implementing and SEO strategy from day one is a must for success. The Wix SEO Wiz feature makes search engine optimization for your website simple.
Wix SEO Wiz Features
It can be tough to remember all the things that you need to do in order to have a solid search engine optimization strategy. There are so many parts and pieces that go into SEO, that it can be overwhelming to keep up with. Wix SEO Wiz will walk you through step by step, helping you to hit all the key points that you need to implement in your site.
Most of the work involved in successful search engine optimization, is based on structure and content. Wix SEO Wiz helps you to focus on these important aspects, making recommendations for you can improve. These minor improvements can make a huge impact on your results. Many times, a website’s failure to rank is usually based on poor content or website structure.
Keywords
Keywords, and research is the 1st place you should start out when focusing on SEO. It doesn’t help to rank for a keyword if it has very few searches per month. The goal is to find keywords or phrases that people are actually using when looking for your business’s products or services. You have a much better chance of driving leads and generating sales from your website from 2000 visitors per month, than you do from 20. As with anything, it’s a numbers game. However, it’s important to focus on quality traffic, too. You want people that are actually in need and have an interest in what you’re selling.
Wix SEO Wiz starts off by asking you what keywords are relevant to your site. Then, it comes up with a plan that is right for you and your content. It gives you a checklist of items to go through, because it analyzes your site page back page. You can go in and analyze a page to see what parts you’re missing for search engine optimization. Everything that you’ve done is shown with a green check mark, letting you know that those items are in place. Wix SEO Wiz will then make suggestions for items that you can improve, such as your title, outgoing links, social media links and anything else important to search engine optimization.
Wix SEO Wiz will analyze your keywords, to see if those are the best choice for your site. Sometimes, it can find similar keywords or phrases that may be easier to rank for, or that may have more monthly searches. Those types of suggestions are what will help you to focus on keywords that drive real results. Keywords that are less competitive can still drive targeted traffic to your site to grow your audience, make more sales, and drive more revenue.
Tracking
For anyone serious about ranking their sites in search engine results pages, tracking different aspects of your website should be a part of your game plan. You need to know where each one of your pages stands in search results, so that you can work on improving those results. Tracking your results manually can be very time-consuming. However, Wix SEO Wiz tracks everything for you, including when people click on your site.
Knowing the amount of traffic your receiving, as well as where that traffic is coming from, especially if it’s from a Google search result page, can help you to focus on the aspects of your site that will truly drive results. Wix SEO Wiz will also tell you if your site is indexed on Google, which is important if you want to show up in Google search results.
The best part is that it’s all easy!
With most websites, you need to know what you’re doing in order to develop a solid SEO strategy, and actually implement it. The Wix SEO Wiz just asks you a few questions. If you can answer simple questions about your business, such as what it is and your location, you can do your own search engine optimization work. Wix has made it easy to implement, which will help your website be more successful, and you have a fighting chance against older, more established businesses that may have the revenue to hire a web developer and SEO expert. More visits to your website from people who are interested in your product typically translates into more sales.
Conclusion
If you’re holding off on building your website because of the technical aspect of it, or your lack of SEO knowledge, Wiz and the Wix SEO Wiz can definitely help you. Instead of trying to get ahead of the learning curve, you’ll have more time to run your business and focus on what you do best. You’ll have the Wix SEO Wiz to guide you!
